To truly understand the long term market potential of your functional ingredient, a comprehensive awareness of consumer demand must be assessed at both the micro and macro levels. What does the consumer adoption curve look like? At what level of awareness is your key active ingredient with regard to the consuming public?
Overlaying relevant consumer data with hands on research at the trade and customer level will provide the best road map for your ingredient business’ ultimate level of sustainable success.
To ensure our clients’ research and planning is grounded in relevant consumer data, Ingredient Technologies leverages a unique partnership with the Natural Marketing Institute.