Applications & Product Development
Ingredient Technologies has been instrumental in developing successful products in the Nutraceutical, and Food and Beverage markets for a number of nutritive and functional ingredient companies in the past several years through the application of the following scope.
- Performing a comprehensive analysis of the product's core functionality
- Identifying the range of relevant product applications that best leverage the ingredients inherent value
- Isolating a Value Proposition with measurable value drivers
- Creating Go To Market and Entry strategies across a wide variety of relevant markets
- Executing on a comprehensive strategic marketing plan aimed at maximizing exposure and extending reach to the target market.
- Selling the relevant markets through the execution of targeted sales and marketing strategies and game changing strategic alliances
Ingredient Technologies has a proven track record in developing a successful and sustainable business for manufacturers of functional ingredients. Sales success is directly related to sound, relevant applications development work and the creation of a marketable value proposition that clearly demonstrates value to the end user.